From Antiques to Art Consulting: How Juliana Roslin’s Early Passion Shaped Her Career
Juliana Roslin, founding principal of Art Firm, has built a reputation as an exceptional art consultant and expert with an impressive range of experience in fine art, curation, and art consulting. The origins of her storied career can be traced back to her formative years at A.B. Levy Antiques on Worth Avenue in Palm Beach, where her passion for art and antiques blossomed into a full-fledged career and ultimately inspired her entrepreneurial journey.
A Passion Born at 17
Juliana’s introduction to the art world came at just 17, when she took an assistant position at A.B. Levy Antiques. It was here that she was first immersed in the intricate world of antiques, surrounded by rare artworks, period furniture, and fine jewelry. In this environment, she dedicated countless hours to cataloging pieces, studying art history, and reading comprehensive catalogues and *raisonnées* that fueled her insatiable curiosity. Her early exposure to the intricacies of historical art and antiques laid the groundwork for her deep understanding of curation and provenance that would define her future endeavors.
Merging Tradition with Technology
During her time at A.B. Levy, Juliana’s career took a pivotal turn. After a period spent pursuing higher education, she returned to the gallery with renewed ambition and began working in sales. However, it wasn’t long before she saw an opportunity to combine her millennial knack for technology with her knowledge of antiques. She proposed the idea of launching an eBay business for the gallery, which proved to be a success and expanded the gallery’s reach to a broader audience. This innovative step not only showcased her forward-thinking approach but also highlighted her ability to merge traditional art business practices with modern digital platforms.
Her commitment to elevating the gallery’s profile didn’t stop there. Juliana soon rose to become the gallery’s top salesperson, managing the gallery's national presence by spearheading exhibits at prestigious art and antique shows such as the Palm Beach Show, Naples Art, Antique & Jewelry Show, Baltimore Art, Antique & Jewelry Show, and the New York City Jewelry & Watch Show. This period in her career provided invaluable experience in high-stakes negotiations, exhibit curation, and client relations—skills that would become the cornerstone of her consulting expertise.
Pioneering the Auction World in Palm Beach
Understanding the potential of online auctions, Juliana pitched the idea to her employer to continue expanding their online presence. This initiative led to the founding of Palm Beach’s first auction house, where Juliana played a key role in developing its operations. Her strategic vision for blending traditional auction practices with innovative digital tools was a game changer and positioned her as a leader in the field.
The Birth of Art Firm
Juliana’s experiences at A.B. Levy Antiques, enriched by the deep knowledge she gained from handling invaluable antiques and artworks, inspired her to strike out on her own. In 2013, she founded Ready2hangart.com, Inc., now known as Art Firm, with the goal of offering a full-service art consulting experience that merged her expertise in curation, cataloging, and appraisals with her entrepreneurial drive. The Art Firm embodies her philosophy of being a visual storyteller—providing custom art solutions that reflect a project’s unique narrative and budget.
Empowering Through Art
Juliana’s commitment to her craft extends beyond the corporate world. Her drive for innovation is matched by her dedication to sustainability and community outreach. Through the Art Firm’s *Minor Masters* program, waste materials from production are transformed into art supplies, which are then donated to local schools and nonprofits. This initiative highlights her belief that art should not only beautify spaces but also foster growth, support education, and heal communities.
Additionally, her certifications by the WBENC and the NMSDC underscore her commitment to empowering women and creating an inclusive business environment. These achievements align with her guiding principle: that business should be a vessel for positive impact.
Juliana Roslin’s journey from her beginnings at an antique gallery to the helm of The Art Firm is a testament to the enduring influence of antiques in shaping her career. The skills she honed at A.B. Levy Antiques—attention to detail, an appreciation for timeless artistry, and an innovative approach to sales and curation—continue to resonate throughout her work today. Her career is a reflection of her belief that art is more than just a visual experience; it is a story that connects the past with the present and transforms communities for the future.
With her sights set on empowering others and fostering creativity, Juliana Roslin remains an influential figure in the art consulting world, carrying forward the lessons learned from a career rooted in the rich history of antiques.