The Art Firm subtly transforms the hotel’s lobby, guestrooms, and corridors yet powerfully shapes the guest experience through intentional art packages. As leading hospitality art consultants, we don't just create unique art packages; we craft stories that captivate guests and reflect each property’s unique narrative. We understand that thoughtful curation can turn hospitality art consulting into a tool for engaging storytelling and brand-building. Our balanced approach – formal in process yet creative in execution – is designed to meet the expectations of interior designers, procurement companies, and hotel ownership groups. Our mission is to elevate hospitality environments through art that resonates, inspires, and leaves a lasting impression, telling a unique story that captivates your guests.
Art Firm understands the dynamic nature of the hospitality industry. It aligns every art selection with the hotel’s brand standards, the interior designer’s vision, the local character of the location – the budget, and project timelines, delivering art experiences that make guests feel welcome and connected. As a hospitality art consulting firm with a diverse team, our reach is across North, Central, and South America, as well as the Caribbean. Our team members bring a global perspective and an authentic cultural lens to each project, ensuring that the art we select respects and celebrates the unique cultural identity of your location. Our advisors blend creativity with strategic insight, ensuring the art adorns your walls and enriches your guests’ overall experience.
Boutique Design New York
NOVEMBER 9–10, 2025
Jacob K. Javits Center | Booth #3009
429 11th Ave, New York, NY 10001
Tailored art programs aligned with brand, vision, and design goals. This includes concept development and art master planning that aligns with any brand identity and hospitality design standards.
From commissioned statement pieces to local art collections. We tap into a vast network of artists and design custom pieces, ensuring each piece creates a unique guest experience.
Projects across North, Central & South America, and the Caribbean, leveraging staff artists and local artist collaborations for authentic impact.
Our vertically integrated studios handle printing, custom framing, wallcovering murals, and more. By managing production in-house, we guarantee museum-quality results, cost-efficiency, and timely delivery.
We offer white-glove installation across the Americas, with dedicated project management to ensure seamless coordination and execution—from logistics to final placement.
The Art Firm’s hospitality art consulting process is turnkey and collaborative, combining creative vision with operational excellence:
ArtFirm’s expertise in hospitality art consulting comes to life in the diverse projects we’ve completed. From boutique island resorts to urban business hotels, our portfolio showcases the impact of curated art on guest experience and brand storytelling:
A modern art program for Guyana’s newest international hotel. ArtFirm developed a vibrant collection featuring local Guyanese artwork and contemporary pieces, giving this 172-room property a fresh cultural voice. The lobby greets guests with bold, colorful paintings by regional artists, while guestrooms and corridors display soothing abstract prints that reflect Guyana’s natural landscapes. This project demonstrates our ability to deliver Marriott-brand standards infused with local flair, even in remote markets.
Honoring heritage in a historic Caribbean conversion. For this Tribute Portfolio hotel in Old San Juan, ArtFirm curated an art package that showcases modern art and interiors while honoring San Juan’s rich history. We collaborated with Lang & Schwander and local Puerto Rican artists to blend folkloric traditions with contemporary elegance. Guests encounter Vejigante carnival masks and abstract murals inspired by Old San Juan’s architecture, bridging past and future in a truly immersive art experience.
Capturing the spirit of South Beach through art. In the heart of Miami’s art deco district, this boutique hotel’s art collection needed to be as vibrant as its surroundings. ArtFirm delivered sleek, modern art and local Miami flair – from contemporary photography that echoes South Beach’s nightlife to beach-inspired abstract paintings in the guestrooms. The result is an art experience that complements the Hyatt Centric’s modern design and gives guests a taste of Miami’s creative energy.
Bringing regional charm to a Smoky Mountains retreat. Set in a mountain resort town, this hotel’s art program emphasizes natural beauty and regional culture. ArtFirm curated nature photography of the Great Smoky Mountains, rustic Americana artwork, and vintage travel poster motifs for a touch of nostalgia. The lobby features a striking panoramic photograph of the misty mountains, while guest suites showcase local craft pieces, creating a warm, lodge-like ambiance within the upscale Embassy Suites brand.
Our team has completed hospitality art consulting projects for numerous other properties across the United States, Latin America, and the Caribbean. From luxury all-inclusive resorts to urban business hotels, ArtFirm brings a consistent blend of creativity and professionalism to each project, always tailoring the art to the story and setting of the property.
ArtFirm is ready to help you enrich your hospitality space with art that tells your story and delights your guests. Whether you’re developing a new hotel or refreshing an existing property, our team will provide the creativity and guidance to set your venue apart. Elevate your hotel with a bespoke art experience crafted by experts as passionate about your project as you are.
